Master in Digital Marketing

Master in Digital Marketing

The Master in Digital Marketing is designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. Students will have the opportunity to study major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools.

These disciplines and tools will include, among others, consumer psychology and buying behavior, marketing strategy, people management, digital branding, social media and advertising with new media. In this way students will be able to obtain the basic marketing knowledge and at the same time they will specialize in the area of digital marketing and improve deeply their current knowledge, competencies and skills.

Outcomes and Professional Profile

Graduates from the Master in Digital Marketing will be able to demonstrate a critical understanding of the main themes and concepts of digital marketing and their application to the international environment. They will improve their problem solving skills, self-expression and independent study being at the same time capable of dealing with issues surrounding digital marketing. Furthermore graduates will have developed their analytical and interpretative skills and demonstrate interest and awareness of contemporary marketing trends.

Finally, they will have acquired the necessary knowledge for a career in contemporary marketing positions, something that will increase their chances of employment. Graduates will be capable of operating in multinational companies and international organisations, both public and private. They will have developed the necessary skills and competencies for effective intervention, and also a practical expertise to be applied to scenarios in relation to an international context. Among the careers that await the Digital

Marketing are the following;

  • Web Marketing Manager
  • Product Marketing Manager
  • Digital Strategist

Credits – 60 ECTS (European Credit Transfer and Accumulation System)/180 Credits

Modules

  • Marketing Theory
  • Digital Marketing Management
  • Marketing Practice
  • Communication and Media
  • Personal Development Plan
  • Thesis
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